Spotify has teamed up with Indian rapper Badshah, also known as Aditya Prateek Singh Sisodia, to showcase its innovative ‘daylist’ feature in a captivating new ad. The film, inspired by the popular ‘A Day In The Life Of…’ YouTube videos, offers a glimpse into Badshah’s daily music listening habits, as curated by Spotify’s dynamic playlists.
The ad opens with Badshah casually enjoying a meal when the narrator inquires about his day. In response, Badshah describes his day through the evolving daylist playlists provided by Spotify. His musical journey begins with a soothing yoga fusion rap on Monday morning, transitions to intense heavy metal by the afternoon, shifts to an upbeat baddie bop by evening, and concludes with a reflective sadboi rap at night.
Introduced in September 2023, Spotify’s daylist feature offers playlists that change throughout the day, reflecting the user’s mood and activities. Initially available in select countries, daylist expanded to India in March 2024. This feature analyzes individual listening patterns to recommend tracks that fit specific times and days, updating continuously from sunrise to sunset to ensure each playlist is uniquely tailored.
Spotify describes daylist as “a new, one-of-a-kind playlist on Spotify that ebbs and flows with unique vibes, bringing together the niche music and microgenres you usually listen to during particular moments in the day or on specific days of the week.”
Other notable personalities, such as Telugu and Tamil music composer GV Prakash Kumar and internet personality Sameeha Mariam, have also shared their experiences with daylist in a YouTube video, discussing how their musical choices change with their moods.
Spotify has extended its promotional efforts beyond musicians by collaborating with influencers like Sakshi Shivadasani, Kareema Barry, Dharna Durga, and Delnaaz Irani to further highlight the daylist feature.
With the introduction of daylist, Spotify continues to enhance the personalized music streaming experience, allowing users to enjoy a seamless musical journey that evolves with their day.
