The new launch allows content creators to use licensed music without buying license separately, while sharing the revenue with track’s artist and associated rights holder.
Google-owned Video streaming giant YouTube has launched a new vertical, Creator Music, which enables content creators in YouTube Partner Program to use licensed music in the video contents and even monetise the same.
“We’re excited to start rolling this out to monetising creators in the US over the coming weeks and continuing to explore expansion to more countries in 2023 — subscribe to this post & we’ll keep you updated on our rollout plans,” states the YouTube Help page.
YouTube launched the “Creator Music” in the month of September last year. It enabled creators to access a massive library of music for the use of long format contents. Now, those creators who are unwilling to but a separate license upfront, they can use the music from the collection and share the revenue with the original artist and associated copy right holders.
“Creators can now buy affordable, high-quality music licenses that offer them full monetising potential — they will keep the same revenue share they’d usually make on videos without any music,” Amjad Hanif, Vice President of Creator Products, YouTube, said in a statement.
In yet another development, YouTube has revised the the YouTube Partner Program terms which includes monetisation module for shorts. Starting Feb. 01, the creators would be able to make ad revenues via Shorts on the platform.
